Project overview

Competitor campaigns were active before Vitalis Digital took over management, but they lacked scale and strategic focus. There was little emphasis on efficiency or on actively converting customers away from rival brands.

Our new approach consolidated all competitor targeting into a streamlined structure. This improved data learning, reduced wasted spend, and delivered stronger CPC efficiency. By positioning the client’s offers at the decision-making stage, we maximised opportunities to win high-intent customers.The results were significant: conversions rose 317%, revenue grew 272%, and CPA fell 10% year-over-year.

Scope of work

Campaign Consolidation

We restructured the campaigns into a streamlined setup, allowing algorithms to optimise more effectively and improving efficiency across the board.

Smarter Bidding Strategy

By applying a ‘smart bidding strategy’ model, we ensured the campaigns balanced efficiency with aggressive growth. This delivered a reduction in CPC and a sharp rise in conversions.

Offer Positioning

Promotional messaging was used to capture attention and secure trial conversions at scale, turning competitor activity into a reliable engine for incremental growth.